Discussion 1:
Business strategies are like ERP packages. They need to be upgraded and customized from time to time. The concept of change management conveys us to run with the world otherwise the organization will loose the race of cutting throats. who says you need to have a long term strategy? If the world is changing from month to month , you develop a habit of making monthly (Short term) strategy. Ultimately you have to keep your plan ready whatever may be the situation of the world. so the topic of discussion is merely an excuse.
Discussion 2:
Anything which is constant in this world is the
"change", and so is the case with the market in the present scenario.
But when it comes to designing a strategy by a company towards launching of a
new product or foraying into the different market etc, it aims towards the long
term goal. Designing a strategy involves preparing a competitive intelligence
report that shows the present market position of the company by doing SWOT,
PESTLE and PORTER 5 force analysis, which is very important for long term
sustainance of the company, irrespective of the market changes which are short
term in nature
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